A new year offers a new start and a new motivation after the obvious comedown from an Olympic year. The goals for the year alter from London 2012 with all eyes on Guangzhou and the World Championships in early August. Before the summer spectacle, the Super Series and Super Series Premier will pit the best against the best in 2013.
The world’s elite converge in Korea for the first Super Series Premier of the year with the biggest prize fund of the year on offer. 2013 is a year of change within the badminton world, with new events and the last of certain Super Series before the new 2014 schedule. London gains a GP Gold event in early October that leads as a build-up event to the Denmark/France Super Series later in the month.
It will be the last Super Series in Malaysia before it’s upgrade to Premier status in 2013 and China loses its Super Series event this year with Australia claiming Super Series status in 2014 but the China Super Series Premier remains. There will be no Peter Gade in 2013, retiring late last year with a last famous victory over Lin Dan. The double-Olympic champion will pick and choose his events as always and is a noticeable absence in Korea this week.
Lee Chong Wei and Chen Long will be the favourites for the title in the men’s singles but a wealth of Chinese talent looking to defeat the top seed in the opening event of 2013. Wang Zhengming will be the first to claim a victory over the Malaysian and a likely Chinese opponent in the semi final should Lee Chong Wei reach the last 4. Victor Axelsen takes on Taufik Hidayat as the old guard meets the new generation in the match of the opening round.
The women’s singles offers the expected Chinese dominance, with four seeds from the eight but like the men’s singles, a new generation coming through to the overthrow the Chinese hierarchy in the event. Ratchanok Intanon is the newest in line to attempt to defeat the world’s elite and Saina Nehwal will also continue her quest to become world number 1. Tine Baun plays her last Korea Open ahead of her retirement after the All Englands before Juliane Schenk takes over the mantle of the sole European threat at the Super Series level.
Lee and Ko’s meteoric surge up the rankings sees them seeded 6th but any thoughts of a dream final against Cai and Fu will be tempered with neither pair having an easy run to next Sunday’s final. Koo and Tan are the 2nd seeds in Korea and likely semi final opponents for the Koreans whilst Cai and Fu will probably have to defeat the top seeded Boe and Mogensen in order to reach the final.
The women’s doubles is the event to watch after the farcical events of the Olympics. Wang and Yu have returned to competitive action and their biggest rivals of the past few years have been split up to create two new partnerships. It offers Chinese a similar chance to dominate the doubles event as much as the singles with four partnerships that will likely feature in the top 10 in the coming months. Zhao Yunlei forms a new partnership with Cheng Shu, Tian Qing joins with Bao Yixin as well as Ma and Tang will offer Wang and Yu a stern test in 2013.
The mixed doubles offers the closest resemblance to 2012 with a similar field to the previous year. Chris Adcock and Gabby White are the top pairing from the six new English pairings whilst Jillie Cooper and Robert Blair will offer the only chance of Scottish success in the event. The usual suspects are all present in Korea, with Kamilla Rytter Juhl partnering Mads Pieler Kolding after Thomas Laybourn’s retirement after the London Olympics. Ma and Xu are the top seeds, with their Chinese rivals Zhang and Zhao seeded 4th in the 2013 opener.
Play begins in Korea on Tuesday, January 8.